GPS is taking off, as phone makers, carriers, and service providers have realized that consumers generally have no idea where they are, ever. A location-based service (LBS) takes raw GPS data that pinpoints your location and enhances this information with additional services, from suggesting nearby restaurants to specifying the whereabouts of your friends.
What is it? LBS was originally envisioned as simply using old-school cell-phone signal triangulation to locate users' whereabouts, but as the chips become more common and more sophisticated, GPS is proving to be not only handy and accurate but also the basis for new services. Many startups have formed around location-based services. Want a date? Never mind who's compatible; who's nearby? MeetMoi can find them. Need to get a dozen people all in one place? Both Whrrl and uLocate's Buddy Beacon tell you where your friends are in real time.