What is it? Who can forget CableCard, a technology that was supposed to streamline home A/V installations but that ultimately went nowhere despite immense coverage and hype? CableCard just didn't do enough--and what it managed to do, it didn't do very well. Enter Tru2way.
Tru2way is a set of services and standards designed to pick up the pieces of CableCard's failure by upgrading what that earlier standard could do (including support for two-way communications features like programming guides and pay-per-view, which CableCard TVs couldn't handle), and by offering better compatibility, improved stability, and support for dual-tuner applications right out of the
box. So if you have a Tru2way-capable TV, you should need only to plug in a wire to be up and running with a full suite of interactive cable services (including local search features, news feeds, online shopping, and games)--all sans additional boxes, extra remotes, or even a visit from cable-company technicians.
When is it coming? Tru2way sets have been demonstrated all year, and Chicago and Denver will be the first markets with the live technology. Does Tru2way have a real shot? Most of the major cable companies have signed up to implement it, as have numerous TV makers, including LG, Panasonic, Samsung, and Sony. Panasonic began shipping two Tru2way TVs in late October, and Samsung may have sets that use the technology available in early to mid-2009.
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