Google keeps changing its rules to ensure it maintains dynamism and at the same time allows the newbie to have a crack at competition laying out a fair playing round for everyone once in a while.
Google has changed its ‘Terms of Service’ to permit it to plaster users' names, photos and lots of other personal information all over relevant advertisements that pop up on various websites.
The new rules are applicable only to those users who are over the age of 18. Google announced these changes to its Terms of Service and mentioned that it will take effect only after November 13, 2013.
What will this change do? Users' profile names and uploaded pictures will be served up together with content such as reviews and other information that they share online, advertisements, comments they post, or who and what they follow.
The content will be shared and visible only with and who the people are following or have befriended on various social networks and only their names and pictures is what they will have access to see.
A fuming John Simpson the privacy project director of Consumer Watchdog said, "Basically, both Google and Facebook want to turn their users into unpaid pitchmen for advertisers. At this point, we are assessing the situation."
Google is being a little cautious while doing this as it is giving users an option to opt out and is overlooking minors. While on the other hand, Facebook has a similar thing; have included 13-17 year olds as well.
It could be said that Google is being extremely sensitive to the privacy concerns of their users. After all, Google has most of the information out there and those companies it works by having "a worldwide license to use, host, amass, replicate, adjust, create derivative works, communicate, issue, publicly perform, publicly present and hand out such content."
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